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  • Sip your morning coffee or tea with purpose. The "Our Rights Aren’t Up for Grabs" Mug is a bold reminder that women’s rights and safety are non-negotiable. Featuring vibrant, high-quality printing and a pop of color on the rim, handle, and interior, this ceramic...
    Regular price $16.00
    Regular price Sale price $16.00
  • Stick it where it counts—our rights aren’t up for grabs. Printed on durable, high-opacity vinyl, this sticker offers a smooth, bubble-free application with no show-through. Made for everyday use on laptops, water bottles, or notebooks, it’s more than an accessory—it’s a clear, unapologetic statement....
    Regular price From $4.50
    Regular price Sale price From $4.50
  • Meet the Blackout Signature Hat with sleek embroidery on 100% chino cotton twill with a monochrome black-on-black design. This low-profile cap proves that subtlety can still make a powerful statement. (Encourage the men in your life to wear it and support women too!) Product...
    Regular price $40.00
    Regular price Sale price $40.00
  • Brighten your daily ritual with the Bloom Mug—designed with a vibrant rim, handle, and interior for a refined pop of color. Crafted from durable ceramic, it’s both a standout piece and a subtle reminder of your worth with every sip.Product Features High-quality ceramic Height:...
    Regular price $13.00
    Regular price Sale price $13.00
    • Black
    • Pink
  • Make a refined, feminine statement with the Bloom Sticker—designed to elevate everyday surfaces while standing for women’s rights. Each piece reflects a commitment to meaningful change, one small action at a time. Product Details: High-opacity vinyl — fully opaque and vibrant, with no see-through...
    Regular price From $3.00
    Regular price Sale price From $3.00
  • Upgrade your outdoor moments with a tumbler designed to keep every sip perfectly chilled. Crafted for durability and ease, it replaces fragile glass with a refined, worry-free alternative—ideal for beach days, poolside gatherings, and everything in between. Fill it with your favorite pour and...
    Regular price $23.50
    Regular price Sale price $23.50
  • Our Canvas Slip-Ons are designed for women who move through the world with purpose. Comfortable, breathable, and easy to wear, these sleek slip-ons combine minimalist style with meaningful intent. Featuring soft, removable insoles and flexible rubber outsoles, they offer all-day support for you and...
    Regular price $60.00
    Regular price Sale price $60.00
  • This Yoga & Pilates Mat is designed to support your practice—whether you’re stretching, meditating, or powering through a dynamic flow. Combining a soft microsuede top with an anti-slip rubber bottom, this mat offers the perfect balance of comfort and stability. Handle included. Product Features:...
    Regular price $75.00
    Regular price Sale price $75.00
  • This Sherpa Throw Blanket brings comfort and calm to your favorite spaces with its silky-smooth front and ultra-plush sherpa backing. Whether you're curling up after a long day, adding texture to your room, or sending a meaningful gift, this throw blanket is the perfect...
    Regular price From $49.00
    Regular price Sale price From $49.00
  • Our Canvas Slip-Ons are designed for women who move through the world with purpose. Comfortable, breathable, and easy to wear, these sleek slip-ons combine minimalist style with meaningful intent. Featuring soft, removable insoles and flexible rubber outsoles, they offer all-day support for you and...
    Regular price $60.00
    Regular price Sale price $60.00
  • The Classic Hardcover Journal is designed for thoughtful reflection and creative expression—an elevated space to write, process, and return to your sense of worth every day. Product Details: UltraHyde hardcover 80 lined, cream-colored pages Includes a matching elastic closure, ribbon marker, and an expandable...
    Regular price $20.00
    Regular price Sale price $20.00
    • Black
    • Navy
    • Turquoise
  • The Classic Hoodie is your go-to for everything from cool evenings out to post-workout layers or a cozy night in. Crafted with a smooth exterior and plush interior for all-day comfort, it features our original logo—where the brand first began.Product Details 50% pre-shrunk cotton,...
    Regular price $39.00
    Regular price $43.00 Sale price $39.00
    • Light Blue
    • Light Pink
    • Sand
    • Sport Grey
  • The Classic Tee is a signature staple—timeless, elevated, and made to last. Crafted from a premium tri-blend, it delivers a soft, vintage-fitted feel with exceptional durability. Designed for effortless wear, it holds its shape and comfort day after day.Product Details: Made from a blend...
    Regular price $29.00
    Regular price Sale price $29.00
    • Aqua Triblend
    • Berry Triblend
    • Blue Triblend
    • Charcoal-Black Triblend
  • Our Canvas Slip-Ons are designed for women who move through the world with purpose. Comfortable, breathable, and easy to wear, these sleek slip-ons combine minimalist style with meaningful intent. Featuring soft, removable insoles and flexible rubber outsoles, they offer all-day support for you and...
    Regular price $60.00
    Regular price Sale price $60.00
  • For nearly 250 years, the promise that "all are created equal" has shaped the American story—yet women are still not explicitly guaranteed equal rights under the U.S. Constitution. The Created Equal Organic Tee honors the principle that women are created equal to men with a...
    Regular price $40.00
    Regular price Sale price $40.00
  • The Created Equal Organic Tote is designed for everyday life and the belief that should have always been self-evident: Women are created equal to men.  Crafted from heavyweight 100% certified organic cotton 3/1 twill, this premium tote offers exceptional durability with a roomy 6-gallon...
    Regular price $34.00
    Regular price Sale price $34.00

Minimalism with Meaning

The universal symbol in math meaning “for all” or “every”

A common shorthand for woman/women

A simple W for “worthy”

Like a lotus flower, women will rise.

Our Impact in 3 Years

  • Raising Awareness

    100 Million people reached across 43 countries with our message

  • Building Community

    400K+ followers uplifting women every day

  • Giving Back

    Supporting 7 trusted nonprofits standing with women in need — with more to come